McAfee is history, says Intel chief
Intel plans to phase out the iconic McAfee brand in favor of the "Intel Security" brand for its security division, Intel CEO Brian Krzanich announced this week at the Consumer Electronic Show.
The re-branding will take around a year to complete and Intel will keep the McAfee red shield logo, Krzanich explained.
Intel acquired McAfee for $7.7 billion in 2011 to improve its position in the IT security space. However, the McAfee brand was tarnished in 2012 when the company's founder, John McAfee, was being sought for questioning in the death of his neighbor.
McAfee left the company he founded in 1994, but his name has remained at the company's brand until this year.
In addition, Krzanich said that Intel will offer certain McAfee mobile security products for free and will introduce Intel Device Protection this year to improve enterprise security for Android mobile devices running Intel chips.
"The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives. Intel's intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices," says Krzanich.
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